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Through Pix, AstroPay improves digital payment solutions in Brazil
Jun 10, 2023
Since its debut in October 2020, the Central Bank of Brazil has created and administered Pix, which accounts for more than 80% of all debit and credit card transactions in Brazil.
With this addition, AstroPay will provide retailers with an SDK and the native Pix display, giving users two ways to pay with Pix.
The Pix QR code will be shown immediately, preventing any redirection to Pix's website, in contrast to the native view, which directs the customer to AstroPay's checkout straight from the merchant's website. All merchants will have access to this option, which has already led to a 15% increase in sale conversions from 7%.
Any merchant that has integrated the AstroPay system via SDK is eligible to use this method.
According to AstroPay CEO Mikael Lijtenstein, "as an agile fintech firm, we seek to deliver the greatest payment experience to our customers and merchants and continually invest in technology to adapt to their demands.
This new feature will make it easier for retailers to interact with their customers who choose to utilise Pix, which has completely changed the Brazilian payments market. Users who use AstroPay wallet will have a faster, more convenient way to make payments using the payment method of their choosing.
AstroPay will be able to reach more than 200 businesses and 1.5 million consumers in the Brazilian market alone, allowing it to continue with its development plans.
AstroPay expanded its connections across Latin America last month by offering payment options to Peru, Chile, Mexico, and Colombia for small and medium-sized businesses, after its launch in Brazil in December 2021.
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